SCRIPTS YOU WON'T FIND JUST ANYWHERE - III

Because sometimes, you just gotta brag -  a little.

WAL MART                                  RETAIL-62 / 9895 / A

:60 medium

ANNCR

V1    Female

V2    Male

V1       WHO HAS TIME TO SHOP….

V2       WELL, HOW THEN DOES ONE EAT..?

V1       ONE DOES WHAT THE ONE PERCENTERS DO--- ONE USES THEIR OWN PERSONAL SHOPPER TO GROCERY SHOP FOR THEM..

V2       AND WHAT PLANET ARE YOU LIVING ON…? I WORK FOR A LIVING..

V1       SO DO IT----AND WALMART, YOUR FAMILY STORE, KNOWS THAT..

V2       WAL MART..?

V1       HERE IS A SIMPLY BRILLIANT IDEA----A PERSONAL GROCERY SHOPPER….

V2       FROM WALMART..?

V1       EXACTLY…LOG ONTO THE WAL MART WEBSITE AND CLICK ON GROCERIES.. YOU’RE CONNECTED WITH YOUR OWN PERSONAL GROCERY SHOPPER..

V2       SERIOUSLY..

V1       YOU SELECT THE ITEMS YOU WANT ONLINE-----THEN A TRAINED EXPERT HAND SELECTS YOUR ITEMS AND GETS THEM READY IN SPECIAL COOLERS AND FREEZERS… DID YOU GET ALL THAT..?

V2       I’M ENTERING THE AMAZEMENT ZONE..

V1       THEN, YOUR PRIVATE GROCERY EXPERT PACKAGES IT ALL…YOU ARRIVE AT WAL MART WITHIN THE PICKUP TIME WINDOW YOU CREATE, THEN WATCH AS YOUR ASSOCIATE LOADS YOUR CAR IN MINUTES…

V2       THIS---- IS GOOD..

V1       NO----- AMAZING… . PERSONALIZED GROCERY SHOPPING, NOW AT YOUR LOCAL WALMART….

V2       LIVING LARGE…

V1       LEARN MORE AT WAL MART DOT COM.. WAL MART, DOT COM

©   2016  BENMARadio, Inc

SCRIPTS YOU WON'T FIND JUST ANYWHERE - II

 From time to time, we'll share what we think  are original and fun scripts that help get the message across in an entertaining and productive way. Here's another example. Enjoy.

VALET TODAY CLEANERS                          RETAIL-62 / 9887 / B

:30 medium

ANNCR

V1      Female  (on phone)

V2      Female    

(CELL PHONE RINGS, CALLERS PERSPECTIVE, ANSWER)

V1  (sniffling)             HI…

V2                          HEY GIRL..YOU’RE CRYING….?

V1                    UH-HUH…

V2                    CUTTING ONIONS..?

V1                    UH-UH…. I JUST FOUND MY MOM’S WEDDING DRESS AND IT’S A MESS… AND I DON’T WANT THAT TO HAPPEN TO MINE..

V2                    OK, RELAX…REMEMBER HOW VALET TODAY CLEANERS HELPED WITH YOUR SWEATERS…

V1                    UH-HUH..

V2                    WELL,  THEY HAVE PLANS FOR YOUR WEDDING DRESS TOO…

V1                    I DON’T THINK IT’LL FIT THEM.. ESPECIALLY THE GUY BEHIND THE COUNTER….

V2                    CLEANING AND STORING IT—NOT WEARING IT…

V1                    OH…

ANNCR           SAVE $20 NOW AND LET VALET TODAY CLEAN YOUR WEDDING DRESS, THEN STORE IT IN AN ELEGANT BOX…THE $20 SAVINGS ENDS SOON, SO VISIT VALET DASH TODAY DOT COM FOR DETAILS...…

(c)  2016 BENMARadio, Inc.

All right reserved

SCRIPTS YOU WON'T FIND JUST ANYWHERE

Every once in a  while, we create something we want to share with everyone. This is one of those scripts. Hope it inspires something great in you today, or inspires you to contact US, so we can work together on YOUR  creative.


SETUP:  Client wants to emphasize a ceramic tile that looks just like wood. Ad thy now have I featured in 48 inch lengths. 

CARPET FASHIONS                                    HOME-46 / 5757 / N

:30 with pace

ANNCR

V1     Female

V2     Male

V1      WELCOME TO CARPET FASHIONS...

V2      I WANT IT…...

V1      WANT WHAT...?

V2      THE WOOD THAT COULD..

V1      THE WOOD THAT COULD WHAT..?

V2      THE WOOD THAT COULD BE TILE…

V1      OH—----YOU MEAN WOOD TILE .. IT’S THE TILE, THAT ACTS AND LOOKS JUST LIKE WOOD...AND CARPET FASHIONS HAS IT IN PLANKS UP TO 48 INCHES IN LENGTH.

V2      RIGHT…IT’S THE WOOD THAT COULD…

V1     THAT’S GOOD…....

ANNCR     LOOKS LIKE WOOD, FEELS LIKE WOOD---- BUT WITH ALL THE VALUE OF CERAMIC TILE.. IT’S WOOD TILE, AND CARPET FASHIONS HAS IT IN SEVERAL COLORS, INCLUDING PLANKS UP TO 48 INCHES IN LENGTH..... SEE THE POSSIBILITIES TODAY, AT CARPET FASHIONS,  (LOCATION)... GET CARRIED AWAY--- CARPET FASHIONS.....

MY 100 WORDS---' And Make It Funny'

Has your client requested funny?

Humor is subjective. What makes me howl might leave you shaking your head. So here's tips to keep your client from making you nuts.

Ask them, ‘who makes YOU laugh?’

Next, don’t get too ambitious. Keep the set-up simple and deliver the pay off quickly. Remember, it’s also got to sell a name or product.

Finally, visit You Tube. Often. Do research on what  they like. You can mimic, without plagerizing. Get the style down.

This is not meant to replace your own creative ideas and efforts. It's to help  make ‘funny’, work for everyone.

MY 100 WORDS--- Client safety nets

Phone number. Address. Facebook. Store  hours

Safety nets. Clients want them in their ads---usually two or more. It's  to make sure they know listeners can contact them. Makes them feel warm and cuddly. Sad part is, they do nothing.

Radio was given a gift called websites. There, a client can pack all the detail they want. Radio gets seconds with a listener---a website lets you spend HOURS. THAT'S where phone number, address and details belong.

Cluttered radio ads that make a client feel cuddly are a waste. Stop doing it. Start giving them a better chance to succeed.

MY 100 WORDS-- OK, another dialogue tip

OK, so you've vowed to eliminate names from dialogue ads. Good start. Next?

Get their attention from the first line.

At BENMARadio, we like to use sound effects. But a great opening line can do the same thing.

"He open the door and there was Michael Jordan."
"What happened to your head?"
"Seriously? A mini-skirt?"

You get six seconds, according to people paid more than us to study stuff like that. So--exchanging information in a conversation won't hold an audience. Jar their senses. Make them sweat or laugh.  Use radio for what it does best----- entertain.

More coming.

MY 100 WORDS---Using Names in Dialogue Ads

Bill, Fred, Susan-- why do you use names in dialogue ads? 

Because for those who don't write often, it makes characters 'real'. OK, subtle hint.

NO IT DOESN'T....!!! 

It makes dialogue lame and clumsy.

Writing dialogue doesn’t mean two people meet and exchange information. That's what your client wants. That's what causes tune out.

So first tip--- drop the names. It doesn’t matter who’s speaking. Names, details and price points have no place in conversation.  People don’t speak that way--- so don’t write that way. Leave that for an announcer .

"Right Fred?"

"Absolutely Dave."

Try it. You'll like it.

MY 100 WORDS----Listen

"Hey Fred. Nice car."

"Thanks Dave. I got it at Bill's Auto."
"Bill's Auto on Smith Street?"

I don't have to go further, do I? 

It’s not easy to write dialogue for radio. You have to use strong words to get humor or sales points across. 

So listen. Listen to how people speak. Listen on lines, at sporting events and at soccer games. People don't exchange information--- so don't make your characters do that.

Listen. Learn. Then write like people speak. The difference will astound you.

"Isn't that right Bill?"

"Absolutely Dave."

And stop using names...! More on that later.

MY 100 WORDS---LEARN HOW TO SAY NO

A 30 second spot. Three kids (the client’s), and an announcer. Event information. Plus, client details.

Serious.

Sometimes, salespeople think we're miracle workers. And we do get spots done that contains tons of  detail. But-- will the audience listen?

No.

Learn to say no. Solve one major issue in a spot. Because doing more, means confusing and irritating listeners--- the one thing no one, especially your client, wants to see.

Parameters? No phone numbers, addresses (websites do that). No to a dozen details. No to multiple benefits a biz has-- use one, and pound it.  

Say yes, to saying no.

MY 100 WORDS----Headlines Still Make All the Impact

We are clearly a distracted nation. And because of that, we want impact in succinct, simple terms.

Like a headline.

At BENMARadio, we use 'headlines' liberally to create interest in our spots. That means opening a two voice spot with, ‘I want it.’ That means opening a straight single voice read with, 'If Bill Gates called (SFX: PHONE RING)  to talk computers, what would you say?’ It can also mean opening with a music stab,  sound effect or even---gasp--silence.

Headlines work in print and online. Radio has its’ own version. So---grab some attention--- then work your magic.